A vision for a fairer, safer world

You’re a leader or organisation that does not want to be blind-sided by the future or stranded on the wrong side of history.

A pragmatic optimist

You see possibility in the unknown

You are hopeful for the future. You aim to seize emerging opportunities and mitigate risks in a changing world. You value the wisdom in diverse perspectives to fix complex problems. You embrace change or at least accept that it is unstoppable.

You are asking:

  • How can we create upside from uncertainty, ambiguity, volatility and complexity?

  • What are the alternative futures for which we need to be prepared?

  • What are the problems of tomorrow that we can work on today?

A good ancestor

You care about future generations

You think long term. You aim to achieve your goals without compromising the ability of future generations to do the same. You are mindful of your impacts. You aim to create value for others as well as manage financial risk.

You are asking:

  • How do my organisation’s activities affect the planet, people or society?

  • How could sustainability issues harm my organisation’s financial prospects?

  • How can enhancing our impacts create business opportunities?

An agent of change

You believe a better way is possible

You are brave enough to want to change things for the better. You know change can seem impossible until it is done. You work to enable people and communities to make better choices about their lives.

You are asking:

  • What is the end-state, non-divisible behaviour we can target?

  • What are the benefits and barriers to enabling the change we want to see?

  • How do we make the desired behaviour normal or business as usual?