Seize a better tomorrow
Mark Paterson helps people and organisations to realise visions for the future that do not compromise the ability of future generations to do the same.
Strategic foresight
The future is not an empty space
The future is part of the present. It starts today. Foresight enables us to see alternative futures, navigate change and influence what fills this space.
Emerging issue analysis
Foresight narrative
Causal layered analysis
Visioning
Horizon scanning
Scenario planning
Back casting
Business sustainability
People and planet key to prosperity
Human needs and planetary boundaries create opportunities and present risks for businesses. Those companies enhancing their sustainability impacts today will seize a winning advantage tomorrow.
Materiality assessment
Stakeholder dialogue
Strategy planning
Standards, frameworks
Impact reporting
Change marketing
Change is local, social and emotional
Change starts with our dreams and fears, and among friends, peers and families. Change is local and personal. It is enabled, not made. It happens when we are inspired and empowered to make better choices.
Behavioural diagnosis
Stakeholder mapping
Change narrative
Intervention co-design
Program delivery
Looking back to find the way forward
Mark Paterson is Erada Advisory.
In 2024, when Mark left certified B Corp Currie Communications, he did what a futurist might do. He looked backwards to find his way forward. This took him back to his first business, Adare. Knowing that shaping the future can require a flip (possibly a reverse) in past thinking, Mark named this firm, Erada.